We are delighted to announce that

Moorcroft Pottery has been Saved!

The following was reported by the BBC

The company has been bought by Will Moorcroft, whose grandfather William Moorcroft built the factory on Sandbach Road in Cobridge in 1913, with support from London department store Liberty. The firm had remained in the family until 2006 when Mr Moorcroft's father retired.

Mr Moorcroft said he would like to see "as many of the staff as we can bring back" but that he was unable to guarantee all 57 workers would be able to return.

"We'll do our best to make it work and get everybody back who wants to come back doing what they do best, which is producing beautiful Moorcroft," he said.

He added that they were considering moving production away from the site in Burslem, moving the firm solely to the original factory on Sandbach Road.

The brand was popular with US presidents and British Prime Ministers and has a following among collectors around the world.

After winning several prestigious international awards, Moorcroft was appointed as potter to Queen Mary in 1928.

The firm's royal patronage continued when the late Queen Elizabeth II added Moorcroft designs into the Royal Collection.

The company's local roots are also an integral part of its heritage, he said.

"It's made in Stoke-on-Trent, it's got the backstamp to show that, all the staff are local, it stays local and for the city it's fantastic news for it to be continuing."

He said his plan was to resume production, ensuring the brand and its products continued to be made along with the potential for new designs and new products.

"It's all handmade, it's an iconic brand that over time has reached every corner of the world," he said.

Please stay tuned for further updates!